2022/08-Now

ALNA Packaging Co., Surrey, BC

Marketing Coordinator

One-person marketing & admin team: design sell sheets, social posts, and trade show materials; prepare sample can artwork and dieline templates; manage the website and SEO; write blog posts; and handle newsletters and product visuals. Also keep track of samples, supplies, and invoices when needed.

• Organic keywords increased from 22 to 833 over three years.
• Monthly website views increased from 838 to 4,103 within three years.
• LinkedIn following grew from 380 to 1,489 in the same period.

2022/01-2022/08

Gene Bio Medical, Richmond, BC

Marketing Specialist / Graphic Designer

Handled website redesign, Amazon listings, product photos, company deck, and administrative work. Managed e-commerce setup and day-to-day operations across multiple regions.

• Created a unified style guide for 1,200+ products and 40 business partners.
• Registered cosmetics with the FDA and managed stock, filings, and prior notices.
• Launched and managed Amazon stores in Canada, the U.S., Japan, Australia, and Europe.

2021/11-2022/01

Aurora Biomed, Vancouver, BC

Web / SEO Coordinator

Focused on launching an online store and improving overall web performance. Designed, photographed, and maintained e-commerce content while managing SEO, email campaigns, and customer service. Also handled phone inquiries, order processing, and product shipment coordination.

• Set up a WooCommerce online store from scratch, transitioning the site from B2B-only to include B2C.
• Increased monthly revenue by 450% within one month after launch.
• Improved website metrics: users +204%, sessions +201%, and page views +279%.

2020/03-2021/09

Jupiter Prestige Group, Hong Kong

Artwork Proofreader

Reviewed packaging artwork for global retail clients, supporting the prepress process by checking legal information, product details, dielines, barcodes, varnish, style guide alignment, and print specifications.

• Checked artwork distributed to 17 countries for consistency and compliance.
• Accounts included Aldi (Europe and Australia) and Sainsbury’s (UK).

2019/10-2019/12

QooApp, Hong Kong

Game Editor (English)

Sorted news from Japanese sources and wrote 4-5 localized articles and reviews daily on video games, manga, and anime. Occasionally handled photo editing and retouching.

2018/08-2019/09

IKEA, Hong Kong

Web Production Assistant

Supported digital content migration and localization during the transition to a new CMS. Focused on usability, analytics, and adapting content for the Hong Kong market.

• Assisted in CMS migration from TeamSite to a responsive platform, including UAT and bug reporting.
• Used Google Analytics to create custom reports with filters and funnels for management review.
• Localized content for Hong Kong across web, social media, and PR materials.

2014-2021

Other Roles & Experience

Part-time, Temporary, and Volunteer Positions

Various roles in customer service, events, and creative support, from assisting at exhibitions and game conventions to marketing and student outreach.

• Amazon Fulfillment (2021) - Seasonal Warehouse Associate; sorted and moved packages to assigned stations for delivery.
• Christie’s (2018-2019) - Exhibition Assistant; greeted guests and supported auction previews and setups.
• MPEG (2018-2019) - Mystery Shopper; evaluated retail service quality with audio reports.
• Hong Kong Jockey Club (2018-2019) - Waitress; customer service and event support during races.
• Hong Kong Jewellery & Gem Fair (2018) - Sales support; monitored product displays and assisted buyers.
• Stories International (2018) - Branded Entertainment Intern; wrote pitches and reports, assisted with video shoots, and handled admin tasks.
• MCM London Comic Con (2017) - Salesperson at the Pokémon booth; greeted visitors, restocked merchandise, and answered fan questions.
• IndieCade (2017) - Volunteer; supported developers and managed crowd flow at the Nominee Gallery.
• Graduate Promotions (2017) - Student Marketer; ran surveys and events for the “Get Into Teaching” campaign.
• University of Leicester (2016) - Student Buddy; organized activities for Japanese exchange students.
• Terracotta @ Leicester City (2014-2016) - Waitress; table service and multitasking.

2016-2018

London School of Economics & Political Science / University of Southern California

MSc Double Degree in Global Media and Communications (Merit, GPA: 3.76)

2013-2016

University of Leicester, UK

BSc in Communication, Media and Society (First Class Honours)

2015 Jul

Waseda University, Japan

Summer Session - Culture I (A+) / Culture III (A)

• Design: Adobe Illustrator / Photoshop - comfortable; After Effects, Premiere, InDesign - can follow tutorials; DaVinci Resolve, GIMP, Inkscape - experimental; Blender / OpenSCAD - tutorial-dependent.
• Web: WordPress, Shopify, Webflow, and basic HTML5 - working knowledge; comfortable with Google Analytics.
• Social Media: Can post on most platforms; focus on static visuals; not skilled at reels or video editing.
• General Tech: Basic
• Languages: Native Cantonese; fluent English; conversational Mandarin; JLPT N2 Japanese.
• Certifications: Food Safety Level 1, PAL & RPAL license.
• Other: Have access to a vehicle, PCOC.